Cruise Industry woos solo travelers
One in Four cruisers are going it alone, and its time the industry took notice.
I’ve personally looked into cruising alone before, and the options weren’t too appealing, but times might be a changin’.
An article in the Wall Street Journal’s MarketWatch this week points out the myriad reasons we all love cruising, from safety and security, to a low cost home away from home.
But increasingly, the solo cruiser is a segment of the market finally being served.
Historically, one of the biggest barriers to solo cruising has been the “singles supplement,” a hefty surcharge imposed on single travelers. “The cruise industry, as a rule, bases pricing on two people in a stateroom,” Flagg says. The normal supplement is 200% of the cruise fare.
The studio staterooms on Norwegian‘s Epic, Breakaway, Getaway, Escape and Pride of America offer reduced rates for a solo traveler as well as access to a private lounge specifically for those solo travelers, where premium coffee is free! Prices for studios can be up half the cost of booking an interior room by yourself. Sounds like a great way to meet some mates, and Norwegian seems really committed.
Even Cunard is adding nine single staterooms on the Queen Elizabeth, which are sure to sell out fast.
For lines that don’t have as many single staterooms, the single supplement charge is falling industry wide. The second ticket can cost as little as 25 to 50% instead of the old standard 100%, so if you have to book a double room alone, check around for your best rate.
There’s also a lot of focus outside the stateroom, including an increasing number of solo meetups, large dining tables for solo travelers to mingle, and line-sponsored room sharing. Grand Circle river cruises offers a roommate matchmaking service to help pair solos together to save money.
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